SPECIALS AND DEALS
Send your customers specials and deals right where they are. Your customers receive the deal on their phone and come in to get the special offer.
NEWS AND EVENTS
Your customers want to know what’s new and they need dates and times for events you are planning. Get the message to them immediately so they can sign up and put it on their calendars.
LINKS TO PAGES AND FORMS
Send your customers links to pages on your website, to forms they can fill out, and to videos they can watch. Your customers will love how easy it is for them to get what they want right from their phone.
KEYWORDS
Your customers can type in keywords to get a response back automatically. They can join your text program, sign up for a promotion, join any list they may want info from such as, weekly specials, weekly menu, and so much more.
BENEFITS OF MASS TEXT MARKETING
SMS is super fast, it delivers your message into your subscribers’ pockets or purses seconds after you send. The average delivery time for all mobile carriers and SMS services is less than 7 seconds from the moment you press send. You may send messages to a targeted group or send thousands of SMS messages to your entire list of subscribers.
SMS easily integrates into your other online marketing strategies. Subscriber satisfaction is high because they can easily and instantly opt in and opt out of each list you provide. SMS marketing compared to email marketing has an astounding high open rate. Almost every text message that is received is opened and read. When anyone gets an alert or their phone vibrates, they always look, and in many cases the text message is already open on their screen.
No matter what your contest or promotion is, more action is taken immediately compared to any other marketing you have available. You also do not have to battle against spam or email filters. It is just like having a direct connection to your customer base. SMS text messages also get right to the point without a bunch of useless information your customers won’t read. People everywhere are turning to text messages over email for its convenience and speed.
Now it’s time to show your clients and customers that you are keeping up with technology by introducing them to your new text program. Text messages are how people communicate now more than email and even phone calls.
REACH YOUR CUSTOMERS WHERE THEY ARE
Consumers in today’s world are bombarded with advertising in all forms of media. Print, television, mail and email advertisement are staples of daily life. What these all have in common is that consumers can, and do, easily ignore them. Mailers and papers can be thrown in the trash, channels changed and emails sent to spam folders.
Text message marketing allows for businesses to circumvent all these automatic dump valves and get directly to the consumer. An overwhelming majority of the public owns a cell phone, and text messaging has become a primary form of communication. Being so popular, cell phone owners will almost always read a text message if their alert goes off. This makes text and SMS message marketing a convenient and unobtrusive way to get a message to consumers.
Thanks to its unavoidable nature, text and SMS marketing is perfectly suited to the retail market. Marketing in the retail sector requires a massive campaign of direct mail, email or inserts to be effective. The success of this campaign hinges completely on a consumer actually reading the material. With SMS and text message marketing, it’s almost guaranteed that the recipient will at least check to see who the text if from, if not read it in its entirety.
Text message marketing can be highly beneficial to the retail market.
- Customers can receive texts updating them about sales and specials, or even receive specific texts, and or codes that when used shown result in a discount at checkout (text coupons).
- Notification of new arrivals and discontinuations.
- Run special limited hour sales if customer traffic is slow.
- Directions, store locations and hours.
- Build customer loyalty by encouraging responses to texts for higher discounts and special offers.
- Provide updates on special orders and returns.
- Invitations to “members only” specials.
- Personalize messages based on customer prior purchases to encourage return visits.
- Offer customers a convenient way to send customer service questions without having to come in or wait on the phone.
Text message marketing is an economical marketing plan with a high ROI. It requires little overhead, staff or effort. In a world where consumer marketing is awash with mass email and mailings; text and SMS is the new avenue. Retailers can effectively and cheaply communicate their message to all current and prospective customers with little effort.
Features & Benefits
- Bulk SMS–Allows you to send SMS messages in bulk to your subscribers. Send to 1 group or multiple groups at once to get massive business.
- Unlimited Mobile Keywords- Provides you the ability to engage in keyword marketing. Get access to unlimited mobile keywords ideal for mobile marketing campaigns to appeal to a certain target market.
- Bulk SMS Scheduling–Allows you to schedule messages in intervals to ensure your customers won’t forget about you. Have complete control over when SMS messages can be sent out so that you can schedule out messages months in advance.
- Autoresponders–Allows you to setup auto-responders to automatically send SMS back to the subscribers after they subscribe on a preset schedule.
- MMS / Picture Messaging-Provides you the capability of using MMS that brings the best of email and urgency of SMS to your customer communications. Paint the whole picture with rich media on every mobile phone, with near-100% open rates.
- 2-Way Messaging -Allows your existing subscribers to reply to your campaigns, send you text messages, and engage you in 2-way chat. It’s a great way to stay connected and answer any your subscribers’ questions.
- Contests–Allows you to create SMS contests as a way to engage and reward your customers. Keep your current customers happy and engaged with your marketing campaigns.
- Birthday SMS Wishes-Helps you to easily collect your contacts’ birthdays when they subscribe to your list. Then, on their birthday or even a certain amount of days before, the system will automatically send them your birthday SMS.
- Facebook Integration-Provides you the ability to share your message to your Facebook page! Spread the word and increase participation among your fans giving you the ability to grow your subscribers.
- Bulk SMS Delivery Stats–Allows you to view detailed stats like number of successful messages, number of failed messages. You can also delete any subscribers that have failed to receive messages.
- Campaign Analytics–Allows you to track your campaigns to take a deeper look into which keywords are performing the best, detailed SMS logs, new subscribers and un-subscribers over a certain period of time.
- Website Signup Widgets–Allows your customers to join a SMS marketing list through a web based form that is placed on a website, providing yet another cost-effective avenue to reach new consumers.
- Text-to-Vote-Allows you to create text-to-vote polls to keep your subscribers engaged and interested in what you have to offer as well as collect valuable information and gain insight into what they want and need from you.
- Mobile Splash Page Builder-Helps you to create your own pages with video, images, or any HTML and then send those page URLs out to your subscriber list to view.
- Appointment Reminders-Allows you to schedule and send appointment reminders to your customers ensuring they won’t forget about an appointment they made.
- Link Shortening & Tracking-Allows you to shorten your links so they don’t take up as many characters in your text messages and also track how many clicks were made for a given link to see how effective your message was.
- Assign Multiple Long Codes-Allows you to add multiple numbers to a user account. Very useful if you have a large number of opt-in contacts to market to, you can spread your workload across multiple numbers!
- Email Alerts-Allows you to get new subscriber email alerts as they happen or in a daily summary. Also get low credit balance email alerts so that you’ll always be aware of when to replenish your credits.
- Message Templates-Allows you to save common or often used SMS messages so that you will not have to re-enter the same message repeatedly. Simply select which template to use and have it auto-populate.
- Broadcast from Phone-Allows you to blast out your SMS marketing campaigns with a simple text message from your phone. No need to login to your account!
- QR Codes-Allows you to generate QR codes as a way to bridge your offline marketing campaign to the online medium.
- Segment Your Contacts-Allows you to easily create groups within your text marketing lists. This organizes your contacts into groups and helps you to keep all your subscribers organized!
- Voice Broadcasting-Allows you to broadcast a voice message out to your contacts! Either type in a message and the system will convert the text into voice, or upload your own message via a MP3 file.
- Upload Your Subscriber Lists-Allows you to migrate an opt-in SMS marketing list from somewhere else, provided you have explicit written consent from your subscribers.
- Voicemail / Call Forwarding- Voicemail and call forwarding capability. Have the option to have your calls go directly to voicemail, where you can then listen to them inside the control panel, or have your calls forwarded to any number you wish!
- SMS to Email/Email to SMS-Provides you the ability to get email notices when someone texts in something to your online number (SMS to Email). You can then respond directly to that email from your email client, the system will take that email, turn it around, and text them back (Email to SMS).
- Name and Email Capture-Allows you to collect the name and email from a new subscriber joining your opt-in list to personalize your SMS messages and emails.
- Contact Management-Allows you to easily search and manage all your subscribers in the contact management system that contains your contacts/subscribers.
- SMS Loyalty Rewards-Allows you to offer SMS “punch card” loyalty rewards to your customers and build loyalty to your brand to keep customers happy and coming back.
- Kiosk Builder–Allows you to create an easy to use kiosk display. It provides your on-site customers with a user friendly display – letting them join a mobile club, check-in to a loyalty program, and check their current status.